The name Noroze, taken from the Persian word Nowruz, means “a new day”. And for us, it’s more than just a name — it’s a mindset. A belief in fresh starts, in growing something from nothing, and in the quiet power of starting small.

How It All Started

Our journey began in 2012 with nothing more than an idea, passion, and a drive to make fashion more accessible, more real, and more you. No big team, no fancy office — just ambition and late nights fuelled by a love for design and a desire to connect with people through clothing.

Where We Are Today

Fast forward to today, and Noroze is worn and loved by customers across the UK, Europe, the US, and Asia. Our pieces are part of real lives — from morning coffee runs to weekend hangouts, quiet nights into bold moments out. Whether it’s a hoodie you live in, a jacket that turns heads, or joggers that just feel right, every item we make is designed for comfort, confidence, and everyday wear.

What We Stand For

We create clothing for men, women, and kids — rooted in street culture, simplicity, and self-expression. Our collections are stylish, easy to wear, and always grounded in real life. And while trends come and go, our commitment to comfort, quality, and authenticity stays the same.

We also believe fashion should never cost the Earth. Sustainability isn’t just a buzzword for us — it’s a promise. From responsible sourcing to reducing waste, we’re making conscious choices every step of the way to protect our planet and our future.

You Can Trust Us

We've been a trusted name on Amazon for over 12 years — and we’re proud to be one of the top-rated sellers in our category. You can also shop with us on eBay, where our long-standing customer satisfaction speaks for itself.

👉 Visit our Amazon Store
👉 Explore our eBay Shop

Why Shop Direct?

Here’s the best part:
When you shop directly from our store, you get the same quality — for 20% less than Amazon and eBay.
No middlemen, no extra fees — just great fashion at better prices.

So if you’re new here, there’s no need to worry — you’re in good hands. Thousands have trusted us with their everyday wardrobe, and we’re just getting started.

At the heart of Noroze is a community — every like, order, and message has meant the world to us. You've helped us build more than a brand. You've helped us build a movement.

Thank you for walking with us — from day one to today. Here's to the next new day, together.